Internet Arise New Challenges Before Trademark In India

Abstract

As a means of identifying companies, domain names have taken on a new significance as a result of the globalisation and commercialization of the Internet. In the early days of the internet, domain names were created as a useful mnemonic for locating a particular computer system on the network. Domain names are increasingly extensively visible in the real world, including on television advertising, billboards, magazine adverts, and even the sides of buses. The essential building component of the internet, known as Internet Protocol or IP in layman's terms, is used for server communication. Given that these numeric IP addresses are not mesmeric, it becomes tiring and difficult to recall such IP numbers. The invention of domain names has significantly improved memory and is now seen as a corporate asset. The "Domain Name System" is what happens when a domain name is used as a straightforward substitute for any numeric IP address.